About Us

How We Started

Electric-fireplace.co.uk was originally started in Aalborg, Denmark in 2010. It was founded by the brothers Casper W. Lanng and Christoffer L. Mortensen. Everything started online - as just a webshop.

We now operate across 14 different countries, showcasing a diverse array of electric fireplace options. Our journey began with the opening of our first showroom in Aalborg in 2018. By 2021, we had expanded to larger premises to accommodate our office, warehouse, and one of Denmark's most extensive fireplace showrooms. Continuing our growth, we added another showroom on Valby Langgade in Copenhagen in 2020. Responding to increased demand, we also established a presence in Greenwich, London with a new showroom in the fall of 2022. Each of our showrooms features a wide selection of our products, including bioethanol, electric, and water vapour fireplaces.

Since the beginning, a number of great employees, of different nationalities, have joined our team, which enable us to provide good and qualified help and advice to our customers.

Our Passion

Our focus has always been our customers, and we are passionate about finding the right fireplace for our customers that fits their needs and wishes best.

Our skilled staff are always happy to help you and provide you with great advice and recommendations in our live-chat, by e-mail, phone or in our showrooms. We are a modern company, and we are happy to provide our customers with extra materials such as pictures or videos of desired fireplaces if you do not have the option to visit our showrooms.

We are a fast-paced, growing company, that has expanded to multiple markets in Europe. We have also been awarded the Danish Gazelle award from Børsen, for fast-growing businesses that have at least doubled their revenue over a four year period.

Where to Find Us

Our showroom is based in Greenwich Business Park in London where you can see both built-in media wall bioethanol fireplaces, freestanding, ceiling hanging fires and much much more.

We have a wide range of high-end brands and products for exactly your new build project, and our staff will be happy to help and guide you to make sure you get the fireplace of your dreams!

You're more than welcome to come visit us and there's no need to book an appointment. If you're not able to visit us at the showroom, you can also do a virtual tour of our showroom or book an online video meeting.